LYNC 2013 To Grow in 2014

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LYNC 2013 To Grow in 2014

Seems like 2013 is shaping up to be quite a year for Redmond-based tech giant, Microsoft. After the successful launch of its tablet/laptop hybrid, Surface 2, Microsoft is closing the year with a sleeper hit, Lync 2013.

Lync, which is Microsoft’s unified communications tool, seamlessly integrates with other Microsoft products, like Outlook and Skype. Basing from the number of businesses that are slowly easing their way into using Microsoft Lync this year, Microsoft Lync 2013 is set out to steal the thunder from its biggest competitor, Cisco.

While major players like Cisco and Avaya are dominating in the unified communications market, Nemertes Research tech analyst Irwin Lazar predicts that Microsoft Lync will grow much stronger in 2014 after gaining momentum in 2013. In fact, according to Nemertes, the number of businesses who are planning to switch from their existing phone system with Lync has grown from 2011 to 2013.

Businesses using Active Directory, Sharepoint and Microsoft email are likely to reap all the benefits of Microsoft Lync especially in the year ahead where Microsoft is planning to offer more functionality to complement the service in 2014.

Part of Microsoft Lync 2013’s appeal to businesses is it offers close to 95% PBX functionality. Microsoft customers are also seeing the possibility of purchasing voice license in order to cut costs.  What’s more, Microsoft is continuously adding functionality to address the growing demands of enterprises heavily relying on web-based communications tools to collaborate and cut long distance charges.

Having the most expansive list of app options as well as client, Microsoft is clearly putting quite a fight in earning market share in the UCC landscape.

 

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Tina Lee-Almazar | Tinaciouslee

Tina Lee-Almazar is a writer and editor based in the Philippines. She holds a Bachelor’s degree in Broadcasting from Centro Escolar University in Manila. She started out as a production associate at ABS-CBN Broadcasting Network in 2004 before transitioning to creative writing in 2006. Her years of experience as a writer resulted in having considerable knowledge in a variety of writing fields. When she’s not surrounding herself with pretty things or discussing herself in the third person, Tina watches funny cat videos all day.

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