Google One Ups Amazon with its Conversation-Based Assistant

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Watch out Amazon, Google is announcing the release of its newest speaker that will bring technology to living rooms. The Google Home features a voice-activated assistant that can carry out different tasks – such as booking a reservation or back-and-forth chatting – for users.

The technology is powered by AI and is comparable to Amazon’s Echo. However, Google’s assistant is not exclusive to living rooms. It is set to take over smartphones, smartwatches, and other devices. That means it won’t be long before you’ll be able to converse with your Android device!

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The announcement came at the start of Google’s IO Developers’ conference in California. Google’s chief executive Sundar Pichai noted that Amazon’s idea has inspired the development of Google Home. However, Jan Dawson from Jackdaw Research noted that there are many differences between the Echo and Google Home in terms of functionality.

“Google’s new Assistant is its attempt to bring together a set of disparate efforts that have lacked a coherent brand,” commented Jan Dawson from Jackdaw Research. Referring to the combined functions of Google Now, OK Google, and other elements has been tough in the past, because there wasn’t a single name for this functionality. This should help Google compete more effectively both with Amazon’s Echo device but also with better-branded personal assistants like Siri, Cortana, and Alexa.”

Google Assistant work with various third-party services including Ticketmaster, Spotify, Uber, and Whatsapp.

FILE - This July 29, 2015 file photo made in New York shows Amazon's Echo, a digital assistant that continually listens for commands such as for a song, a sports score or the weather. The company says Echo transmits nothing to Amazon’s data centers until you first say “Alexa” or press a button. A blue light also comes on to let you know it’s active. (AP Photo/Mark Lennihan, File)

“Amazon should take note of Google Home given Google’s search and artificial intelligence capability, but Alexa has an early lead in third-party integration,” noted Geoff Blaber from the CCS Insight consultancy.

Google Assistant is also set to play a major role in a new chat app called Allo. The technology “learns” about the users’ interest and makes relevant suggestions when conversing with friends via Allo. For instance, if a user says he or she is craving for sushi to his or her friends, Allo will present great sushi restaurants in the area. The technology may also be used to provide replies on a user’s behalf.

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Tina Lee-Almazar | Tinaciouslee

Tina Lee-Almazar is a writer and editor based in the Philippines. She holds a Bachelor’s degree in Broadcasting from Centro Escolar University in Manila. She started out as a production associate at ABS-CBN Broadcasting Network in 2004 before transitioning to creative writing in 2006. Her years of experience as a writer resulted in having considerable knowledge in a variety of writing fields. When she’s not surrounding herself with pretty things or discussing herself in the third person, Tina watches funny cat videos all day.

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