The holiday season is almost upon us, show a bit of Christmas spirit by prepping up your Facebook page with holiday-themed updates. Why? Because almost everyone’s in the mood to spend more. A survey conducted by Mashable revealed that virtually 65% of people look into social media sites to find the perfect gift. You do not want to miss the perfect opportunity to market your business during one of the biggest holidays of the year.
Make the most out of your Facebook page by eliciting excitement! This can be done in a variety of ways including offering awesome freebies, holiday discounts, deals, events and business promotions! Rev start your marketing campaign just in time for Christmas, we’ve listed down practical ways to get people talking about your Facebook page during the holiday season:
Starting With Your Cover Photo
Your Facebook cover photo is the first thing people see when they check your page so it pays to make the photo as compelling or as inviting as you can. Your cover photo isn’t just there to draw attention, it’s a representation of your brand. It should reflect the season because it will motivate people into checking out your page often. Remember, people are looking into social media sites to find great deals and gift ideas during the holiday season so it’s worth keeping your page as fresh as you can to get people in the mood to spend more money on your business.
Build Your Own Giveaway App
Giveaway apps are easily the most popular way to compel people to participate in any reward program or contest you have for the season. Whether you are planning to offer Facebook-only contests for Cyber Monday or give discount coupons to giveaway for Christmas, an especially made app is a great way to simplify the mechanics and manage the entries of contest participants.
Highlight Popular Products
Here’s a clever way to market your products without looking like you are pushing it into people’s faces: showcase your star products in an app. This will do two things. First, it will grab people’s attention and second, it will help drive online and in-store sales. Marketing during the season isn’t just about offering irresistible deals or promos, you need to make it easy for people to actually purchase your products. An app that will direct interested people into checking out your popular products takes away all the guesswork of searching for the products online.
Roll Out Holiday-Themed Ads
Facebook ads are a great way to widen your network even further. We recommend trying this out at least once just to see if this will enhance your marketing campaign. If you are willing to explore the Facebook ads option, it’s important to start with the basics: drawing out your budget. You don’t need to spend a fortune on these ads especially if you are on the fence about the idea to begin with. Sponsored posts and sponsored stories are great ways to start. A word of caution, it’s easy to overdo these ads. If you don’t want to turn people off, do not bombard them with too much ads.
Christmas season is the perfect time to get people buying and Facebook is an excellent tool to help you cash in during special holidays. Fortunately, Facebook recently adjusted its promotional guidelines to give business owners more flexibility, in terms of how they want to run their promotional deals. From customized Facebook apps to offering giveaways, there are several ways to implement your marketing strategies effectively without turning people off.