Archives for July 2012

There is a broad range of general niches you can make money off online. This can be a good thing and a bad thing because on one hand, the possibility of hitting it big on one niche is great but on the other hand, finding profitable niches is like looking for a needle in a haystack. The key to finding the right niche to build your business on is to narrow down the topics. The more you narrow down your search, the higher the conversion rate. How? Because consumers focus on products that satisfy their needs, give them specific solutions to specific problems and answers to their dreams.

As an entrepreneur, you need to be updated on what your target audience wants and provide solutions to their problems because there are tens of thousands of other online marketers fighting over the same market. The success of your business starts with investing time, money and effort on the right niche. We’re taking away the guesswork by listing down the hottest niches you can build your business on.

Internet Marketing

From soccer moms who have their own eBay stores to marketing gurus who peddle mentoring sessions and eBooks, anyone can sell products and services online. Internet marketing encompasses:

• Search Engine Optimization or SEO
• Website creation
• Promotions
• Copy Writing

What’s great about selling knowledge is that start up is pretty cheap. In fact, you can rely on the internet to launch your business online. From Pay Per Click ad campaigns to selling compelling eBooks, there is never a shortage for products and services to promote online.

Self Help, Relationships

Everyone have issues when it comes to dealing with others, which is why niches under the relationship category is always a great way to start your online business. You can create great eBooks about a wide range of topics including Divorce, Sex therapy, even how to’s on Love, Friendship or working relationships, relationship issues, etc. The key is to determine the kind of slant that has potential for profits and capitalize on common problems in our society.

Parenting

The great thing about choosing this niche is that there are so any possibilities that you can have a wide range of backend products to sell once you established your business. From learning how to raise a baby to schooling, building your business on parenting will allow you to achieve a captive audience for 18 years old and beyond. Parenting covers a wide range of issues including health, relationships, discipline issues and dealing with teenagers, you won’t be out of stuff to promote and discuss with your target audience.

Health

Health has always been a profitable niche. It’s not a seasonal niche which means it’s always in demand all year round. From weight loss to holistic treatments, health is all about providing accurate information and informative details that solve problems.

Hobbies

Why not capitalize on people’s passion for arts and crafts? Just like health, hobbies is an evergreen niche, it’s constantly in demand! You can provide information, services and products from anywhere to knitting to creating handmade accessories. You can create an instructional video and offer an eBook for in-depth lessons on various topics that falls under a particular hobby. You can discuss topics that range from gadgets to cross stitching; it’s a pretty fun niche to bank your money on.

Sports

If you love sports, why not make money off on your expertise? From instructional videos on perfecting a golf swing to training amateur tennis enthusiasts, you can offer your services on a wide variety of sports. However, do note that this is an extremely detailed niche so provide nothing but facts and feature techniques that really works.

Property Investments

Real estate is a billion dollar business, especially now that the economy is on the mend. The fact is, not a lot of information is available for newbie investor, which is good news to you because you can provide real estate hunters the information they need to make one of the most important purchases of their lives. You can also teach house flippers how to renovate a house and increase its original value sevenfold.

Stock Market Trading

From offering great tips, software solutions and information in daytrading, turn the Stock Market into your own moneymaking machine by satisfying your target market’s hunger for knowledge. It is important to remember that there are legal restrictions as well as requirements prior to venturing into this business model.

Love and Dating

Online dating site industry has reached over 1billion dollars per annum. Yes, looking for love is big business online and you can cash in by providing great eBooks and tips for people who want to improve their chances of finding The One… or at least make the search fun for your target audience.

Gaming

Bank on the gaming niche by offering in-depth information on how to break into any video games. From trade secrets to statistics and expert tricks, get your target audiences hooked on your product by coaching them and offering information found nowhere else.

Online Degrees

Offering information for those planning on taking up online degrees is a largely untapped market but once you do your own research and determine why some people prefer to apply for certain degrees, you could be making massive amounts of money from this niche.

Weight Loss

This might be a seasonal niche (summer = bikini season) but for others who want to lose the extra pounds at any time, this makes weight loss one of the most sought after niches online. From offering great information about foods that cuts down the fat to exercise techniques and fat burners, there is a wide range of products and services you could offer in this niche.

Have you checked the page ranking of your site recently? Did it improve or has your site been removed from the top of the searches? You may be wondering what happened and what you should do to make necessary tweaks in your marketing campaign.

2012 Algorithm Changes: Smarter Google

Search engine giant Google updated new search algorithm during the first quarter of 2012. The updates included a modified ways to advance in online searchers. This new algorithm now focuses more on the quality and relevance of content and not the quantity of sites that affect SEO. Now, excessive optimization, keyword spamming, and/or excessive exchange of links are penalized. On the other hand, websites that contain relevant and quality content are now achieving higher rankings.

Which makes you wonder, how can you increase your ranking despite these major changes? When it comes to online marketing, content is still, king and this is one of the most effective ways to move on top of the searches. Focusing on relevant, high quality content was once the only way to be number one. However, due to the slew of automated spinning software, keyword abuse, and excessive dispersal of links, many marketers moved away from offering exceptional information and instead, relied on bots to do the job for them. Obviously, Google found ways to tweak their own algorithm to punish such sites and the fight for higher traffic through relevant content has begun. Now the question is, will you be left behind?

Here are a few other tips on how to counter the updates made by Google:

Profile Links/Sigs No Longer Work

Your ranking will no longer be improved using profile links/sigs on message boards and online forums. In the past, marketers used to bundled profile links in RSS feeds so they will be indexed. This trick no longer works as Google now considers these as trash links.

No More Black Hat Marketing

Black hat marketing methods such as doorway pages, cloaking, link spamming, and hiding backlinks are no longer effective. Website caught using black hat marketing will be penalized by Google.

Build your Website for People, Not Search Engines

Optimize your website but make sure it loads faster. Check how fast and dependable your server is. If you got the budget, use a VPS or a dedicated server. Make sure your online marketing contingent uses CSS sprites for images and that the file size of these images are reduced for a faster website.

Make it a point to lessen the load time of your website. Avoid using flash-based animation/graphics as these can be indexed and slows down the loading time. There are websites that use flash well for ranking but this does not apply to everyone.

Make use of internal links if they are RELEVANT. Simply linking all your pages to keywords will cause problems to the page ranking of your site.

Embedded YouTube Videos

Adding YouTube videos to websites allow your site to be more engaging to prospective customers and make them spend more time on your website. This increases the chance of securing solid sales and establishes business relationship with you, not your competitors.

Use Proper Backlinks 

Same as the rules of using backlinks before the new algorithm of Google, veer away from spamming backlinks, using irrelevant contextual backlinks, profile links, etc.

Avoid Using Senuke

Senuke is one of the oldest and most popular backlink software. Generally speaking, Senuke only favors those who have low competition niche and keyword. Relevance of contents is the most important factor to consider so the use of an article spinner will lower your chances of backlinking.